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JENAN THORNE 2009 GOLD COAST YOUNG ENTREPRENEUR OF THE
YEAR FINALIST
Gold Coast Business News Magazine
November 2009 - January 2010 Issue
By Jason Oxenbridge
 In the changing world of accountancy, Saber Chartered Accountants
is staying one step ahead.
Co-founder and company director Jenan
Thorne says the industry is shifting as clients have access to
the technology and education to handle the basics of accounting
services," she says.
"Technology is really playing a big part in
the way we're communicating with clients. Most clients are
a lot more technology savvy and require more sophisticated
accounting services," she says.
"At the time of establishment I believed
the Gold Coast market was lacking in diversity in the types of
accountancy services available. I had a concept of what
services were needed to provide the region and I decided if I
went into business I could deliver these services in the way I
wanted to."
Following the merge with well-established
Gold Coast accountancy firm Damans Accounting in 2007, Saber
Group is now taking advantage of the shifting industry as it
becomes more technology focused.
"The first year was quite challenging.
With the merger we had all these clients we had to meet and work
out how best to provide their accounting needs," says Thorne.
"Now we are through that phase we are
focusing on our marketing, looking at all of the systems and
processes in place and creating more innovative services for our
clients. Our proceedings are unique in that we focus more
on technology to communicate and our service is a lot more
personalised."
Saber Chartered Accountants has experienced strong growth
in a volatile market by concentrating on efficiency.
Despite Thorne believing the company has
been "more conservative" in the last financial year, it has
managed to secure major projects including the Little Beach Project
at Paradise Point and Southport RSL's Victoria Towers.
"Future acquisitions are a possibility but
not essential to meet our growth and profit targets. Our
strategy is to achieve a steady and controlled growth and we've
achieved the targets we set out for the business by growing
organically," she says.
For more information on the Saber Group or for an interview, please contact
Saber Chartered Accountants office:
Telephone: 07 5526 4333
Fax: 07 5526 4222
Email:
info@sabergroup.com.au
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